PDF Facebook 101- How to Grow Your Business Using Facebook

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How to create a Facebook marketing plan in 9 steps
Contents:


  1. 5 Ways to Grow Your Business with Facebook
  2. 5 Ways to Grow Your Business with Facebook | Pam Moore Speaker, Trainer, Consultant
  3. Meet the people who’ll love your business.
  4. We offer do-it-yourself ads for every level of expertise.

To choose the right ad objective, answer the question "what's the most important outcome I want from this ad?


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Using what you know about the people you want to reach — such as age, location and other details — choose the demographics, interests and behaviours that best represent your audience. Next, choose where you want to run your ad — whether that's on Facebook, Instagram, Messenger, Audience Network or across them all.

Facebook Marketing: Strategies For Small Business in 2018 [KEYNOTE]

In this step, you can also choose to run ads on specific mobile devices. Enter your daily or lifetime budget, and the time period during which you want your ads to run. These limits mean that you'll never spend more than you're comfortable with. Choose from six versatile ad formats — they're designed to work on every device and connection speed. You can choose to show a single image or video in your ad, or use a roomier, multi-image format. When you submit your ad, it goes to our ad auction which helps get it to the right people.

When your ad is running, you can track performance and edit your campaign in Ads Manager. See if one version of your ad is working better than another, or if your ad is being delivered efficiently, and make tweaks and adjustments as needed. Learn how to create, publish and purchase ads across Facebook, Instagram, Messenger and Audience Network with this minute Blueprint course.

By making a single campaign, you can reach people on all of their favourite apps and websites. Show your ads on whatever device your audience happens to be using, with additional options for mobile or desktop. Running ads across platforms and devices is easy. Just build your ad once, then select automatic placements to run your ad in the places that are most likely to achieve your campaign goals. No resizing or reformatting required. Growing your reach doesn't mean lessening your control.


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Easy-to-use brand controls let you set parameters on where and how your ads appear. Explore the differences in how people use Facebook and Instagram — and find the right marketing strategy for each feed with these insights from Facebook IQ. Start by considering your tone of voice, which can simply be a reflection of your business's personality. Every business has its own identity, and the more authentic you are, the more effective your ads are likely to be.

Be yourself and be consistent. Speak directly to their motivations or address the barriers preventing them from becoming your customer. Communicate the role of your business in their lives and why you should matter to them. Go to Business settings - Instagram accounts to connect any Instagram business accounts. Add at least two people as Business Manager admins, and add the rest as Business Manager employees.

5 Ways to Grow Your Business with Facebook

If you are a Page Admin, your claim will be instantly approved. If you are not a Page Admin, a notification to approve the claim request will be sent to the current Page Admin. Go to Ad accounts - Add new ad account. You will have the access to add an account you own by supplying the ad account ID, or request access to use another Business Manager-owned ad account.

The ad account should be owned by the entity that pays invoices. Select the appropriate level of Page admin access for your employee s. Add any Instagram business accounts using Instagram login credentials. Assign access levels across your team. Roles specific to Business Manager. Business admins Business admins can control all aspects of Business Manager, including adding or removing people from the employee list and modifying or deleting the business.

Learn about Business Manager permission roles. Roles across Pages and other assets. Pages Pages are assets controlled by the business they represent.

5 Ways to Grow Your Business with Facebook | Pam Moore Speaker, Trainer, Consultant

Ad accounts Ad accounts allow businesses to purchase advertising on connected Pages or apps. Apps Apps can be claimed and owned within Business Manager and shared with Business Manager partners who can manage the app settings. Pixels Each Business Manager can create up to five pixels, which can be shared with Business Manager partners. Learn about permission roles across Facebook assets.

Setting up payment methods. Add the payment methods you want to use in Business settings - Payments - Add payment method. If you are eligible for a line of credit, check whether your credit line is available in Business Manager. You can do this by contacting your Facebook sales rep or by visiting facebook. Define permission levels in the "Finance roles" section. Choose "Finance editor" for those who will need to access credit lines or invoice details, and choose "Finance analyst" for those who will only need to view the information. Go to Business Manager - People and select the person who needs the role.

Select the edit icon next to the person's name.

In the dialogue box under "Finance role", make the appropriate selection. Update email addresses that need to receive invoices in Payments - Account credit - Invoice emails. View Unpaid delivery balance of credit line and general health in Settings - Payments. Share your credit line with other Business Managers that need to access it, such as agencies. Go to Business Manager.

Meet the people who’ll love your business.

A family of apps and services for all the ways people and businesses connect. Was this page helpful? Reach business goals Reach business goals Raise brand awareness Grow engagement Boost conversions. Every time you post, you can now see the new symbol for Audience Optimization. This is a very useful feature when organizing a wellness event, for example, as your post can show up to potential clients who are near your location.

We offer do-it-yourself ads for every level of expertise.

Hidden within your Facebook analytics are the keys to success. You just need to know where to look. Keep reading our blog to learn more ways to rock your online business, plus tips and hacks for marketing solutions. Improve Marketing Strategy Now that you can see your best posts, you know which ones are hitting your target market, so create more such likable posts. Keep an Eye on Your Competitors Want free insider info in seconds?